International business leader

Transforming Businesses. Developing People. Delivering Results.

I lead complex, multi-site, people-intensive and asset-intensive businesses through turnaround, transformation and profitable growth — developing leaders, solving difficult problems and turning strategy into measurable results.

International Executive Leadership · Turnaround · Transformation · Value Creation

President’s Award · 2023 / CEO Performance Award · 2025
UKEuropeMiddle EastAfricaAsia-PacificLATAM
Centin Baxter, international executive leader
Leadership across bordersEurope · Middle East · Africa · Asia-Pacific · LATAM

Leadership proposition

Strategy made real through disciplined execution.

30+ years of international leadership, with full P&L ownership, a UK revenue scope of $134m (FY2025), leadership of 1,000+ employees and former responsibility for $1.3bn of international rental assets across 34 P&Ls in 24 countries. I combine people development, commercial judgement and operating discipline to improve productivity, margin and cash. Experience relevant to CEO, Managing Director and COO mandates in corporate and PE-backed businesses — from performance recovery to the next stage of growth.

Executive experienceRegional Vice President & Managing Director · Brand Access Solutions by BrandSafway · Multi-country business leadership

Selected Impact

Scale operated. Results delivered.

Selected achievements across distinct leadership mandates and periods. Figures are not additive; asset responsibility is distinct from direct business P&L ownership.

1,000+

Employees led in executive operating roles

34 P&Ls

Former global asset remit across 24 countries

$1.3bn

International rental assets under responsibility · 2021–2023

$134m

UK annual revenue responsibility · FY2025

46% → 98%

Historical regional inventory accuracy

60% → 90%

Historical regional on-time delivery

My leadership framework

People. Performance. Profitability.

01 · People

Develop the people who deliver.

Build capable leadership teams, strengthen succession and give people clear priorities, coaching and accountability. Productivity starts with skills, effective supervision and the resources to do the job safely.

02 · Performance

Make improvement measurable.

Diagnose root causes, simplify processes and connect workforce planning, reliable service and asset utilisation to operational and financial KPIs. Give every action an owner and review progress consistently.

03 · Profitability

Turn better execution into value.

Improve pricing and contract margins, buy competitively and convert revenue into cash. Align growth, working capital and investment with sustainable returns and long-term business strength.

Business challenges I solve

From difficult problems to practical progress.

See leadership in practice →

Underperformance & turnaround

Understand the facts, identify root causes and focus teams on the interventions that restore control, accountability and business performance.

People productivity & leadership

Improve labour deployment, planning and supervision while developing managers, engaging teams and maintaining safety and service standards.

Pricing & margin improvement

Strengthen bid/no-bid decisions, pricing reviews and contract economics. Trace revenue leakage and connect commercial decisions to delivery costs.

Procurement & supply chain

Improve buying competitiveness through supplier negotiation, demand planning and purchasing discipline, balancing cost with quality, availability and resilience.

KPIs, working capital & cash

Link labour and asset utilisation, service and quality to margin, receivables, inventory and cash conversion through focused management reviews.

Growth & value creation

Develop customers, services and leadership capacity. Integrate businesses and allocate capital so growth delivers stronger profitability and returns.

Leadership through others’ eyes

Trusted to lead. Remembered for people.

Read the LinkedIn recommendations ↗

“Centin is a hands on people leader with deep expertise in operations and supply chain.”

Mark Choe ↗Former direct manager · 1 February 2026

“Centin’s ability to quickly understand complex business challenges and deliver practical solutions demonstrates impressive business acumen.”

Penny Jimenez (Strutton) ↗Leadership coach and mentor · 11 March 2025

“Centin is one of those rare managers who naturally serves as an inspiring mentor for the whole staff.”

William Baker ↗Former direct report · 11 October 2014

Selected excerpts from LinkedIn recommendations, reproduced with permission.

Executive conversations

Leadership for the next stage of value creation.

Centin welcomes conversations with boards, investors, executive search firms and organisations considering CEO, Managing Director, Regional President, COO or transformation leadership appointments.

Discuss an executive opportunity