Savings delivered in 2023 through international rental fleet and capital-asset strategy
Experience & impact
Performance measured in outcomes.
Selected evidence from global rental fleet and capital-asset leadership, regional operations and executive P&L responsibility across complex, distributed businesses.
Global recognition
2025 CEO Performance Award
Presented at the 2026 CEO Awards ceremony, recognising the strongest 2025 performance across BrandSafway business units globally.
Selected outcomes
Scale matters. Results matter more.
Metrics matter only when they show a business operating better: stronger controls, better service, higher returns and more productive use of capital.
Improvement in return on assets
Inventory accuracy transformation
On-time delivery improvement
Operational efficiency improvement
Working-capital reduction
Leadership in practice
01
Global rental fleet & capital assets
Turning capital discipline into operating advantage.
As Vice President, Global Asset Management — International at BrandSafway, led the strategy, deployment, utilisation and returns for an approximately $1.3bn international physical rental asset fleet, with responsibility for a $244m capital programme across 34 P&Ls in the Global Asset Management remit, spanning Europe, Latin America, the Middle East, Africa and Asia.
- $244m capital programme under leadership
- $9m savings delivered in 2023
- Return on assets improved by 1.9 percentage points
02
Regional operating transformation
Building control and service across seven countries.
As Regional Operations Director at BrandSafway, led more than 500 employees across fourteen locations in the Middle East, Africa and Southeast Asia, strengthening operating rhythm and common performance standards.
- Inventory accuracy increased from 46% to 98%
- On-time delivery improved from 60% to 90%
- Efficiency improved 14%; working capital reduced 55%
03
Executive business leadership
Connecting growth, execution and cash.
As Regional Vice President and Managing Director for Brand Access Solutions by BrandSafway, leads a major UK industrial services operation within a wider European leadership remit, with responsibility for commercial performance, operations, people, assets, EBITDA and cash across 24 UK P&Ls.
- Executive accountability across 24 UK P&Ls
- Operational and commercial transformation
- 2025 CEO Performance Award, presented in 2026
International perspective