Enterprise leadership
Full P&L, strategy, board and investor reporting, commercial governance and leadership accountability.
Executive profile
Leading with clarity when complexity is highest.
Regional VP and Managing Director with 30+ years across industrial services, equipment rental, infrastructure support and logistics. Full P&L ownership with board-level perspective and practical operational depth.
I build stronger businesses by connecting strategy to the operating system beneath it: people, commercial discipline, assets, process and accountability.
My experience balances people-intensive and asset-intensive businesses: full P&L leadership, $134m UK revenue responsibility (FY2025), workforces of 1,000+ and multi-country operating networks. Earlier global asset-management responsibility covered a $1.3bn rental portfolio across 34 P&Ls in 24 countries, distinct from direct business P&L ownership.
My experience spans PE-backed turnarounds, greenfield growth, integration and multinational operations. It brings a relevant operating perspective to CEO, MD, Regional President and COO mandates: translating strategy and investor priorities into accountable leadership, stronger cash conversion and sustainable returns.
Core capabilities
A practical leadership system.
Transformation & problem-solving
Diagnose underperformance, address root causes and lead turnaround, integration and organisational change through accountable teams and operational and financial KPIs.
People & commercial performance
Develop leaders and improve workforce productivity, pricing, contract margin and procurement competitiveness alongside asset utilisation, working capital and cash generation.
International operations
Leading country and regional teams across multi-site networks while respecting local markets, cultures and safety requirements.
Brand Access Solutions by BrandSafwaySep 2023–Present
Regional Vice President, Europe & Managing Director, UK
Leads a multi-country business through integration and transformation, aligning commercial acceleration, operational delivery and people development with margin improvement, cash and working capital. Full P&L ownership, board reporting and organisational effectiveness underpin the leadership remit. Received the CEO Performance Award for 2025 performance, presented in 2026.
BrandSafway International2021–2023
Vice President, Global Asset Management — InternationalInternational rental fleet & capital assets
Led the strategy, deployment, utilisation and returns for BrandSafway's $1.3bn international rental asset fleet across 34 P&Ls and 24 countries, within an international division generating $1bn in annual revenue. Governed $244m of cumulative capex, linking rental rate and yield, product mix, utilisation and lifecycle decisions to capital returns across international markets. Received BrandSafway’s President’s Award in 2023 while serving as Vice President, Global Asset Management — International.
BrandSafway International2012–2021
Regional Operations Director
Leadership of more than 500 employees across seven countries and fourteen locations in the Middle East, Africa and Southeast Asia, improving service, control, working capital and productivity. Alongside forming and shoring rental operations, held responsibility for the special steel forms factory in the Middle East from 2012 to 2021, combining regional operational leadership with specialist manufacturing responsibility.
JTC · Abudawood · Premier · Al-FuttaimEarlier career
General management & logistics leadership
Full P&L leadership of a PE-backed business at Jassim Transport & Stevedoring, with 1,000+ employees. Built Abudawood's greenfield logistics operation supporting Procter & Gamble in Saudi Arabia. At Premier Logistics, expanded transport into warehousing and logistics, including a UAE acquisition and a $5.5m warehouse development in Dubai.
Sector & international breadth
01
Operating models
People, assets and service delivery.
More than 14 years of leadership around rental businesses, spanning scaffolding and access, forming and shoring, powered access and distributed fleet and depot networks.
Broader experience covers integrated industrial services, insulation, coatings, specialist services, infrastructure and energy support; contract logistics, transport, warehousing, freight and port-linked services; and responsibility for special steel forms manufacturing, alongside fleet maintenance, workshops and facilities.
02
Transferable operating characteristics
Relevance beyond the sector label.
My direct experience is in industrial services, equipment rental, logistics, supply chain and specialist manufacturing. The operating challenges travel: distributed teams, safety-critical delivery, contract economics, people productivity, asset utilisation and cash discipline.
These characteristics are also relevant to adjacent technical services, facilities services, infrastructure maintenance and engineering-support businesses. They provide a basis for assessing leadership fit; technical expertise, regulatory requirements and market knowledge must be established for each mandate.
03
Across borders
Local judgement. International perspective.
A career built in South Africa, Saudi Arabia, Oman, the UAE, Kuwait and the UK, including 23 years of Middle East experience. Broader regional and global responsibilities extend across Europe, Africa, Asia-Pacific and Latin America.
From seven-country operations to a rental-asset remit spanning 24 countries, the focus is consistent: clear standards, capable local leaders and disciplined execution across cultures.
Education & credentials
Commercial judgement grounded in operational depth.
- MSc Operations & Supply Chain Management · University of Liverpool
- MSc International Accounting & Finance · University of Liverpool
- Executive Leadership Programme · Saïd Business School, University of Oxford · 2025
- FCILT · Chartered Fellow, Chartered Institute of Logistics & Transport
- MCIPS · Member, Chartered Institute of Procurement & Supply
- MIoD · Member, Institute of Directors
- Lean Six Sigma Green Belt
Public appointment and company profiles
Public sources behind the profile.
Executive conversations
Leadership for the next stage of value creation.
Centin welcomes conversations with boards, investors, executive search firms and organisations considering CEO, Managing Director, Regional President, COO or transformation leadership appointments.
Discuss an executive opportunity