P&L leadership
Accountability across complex, multi-site operations and diverse service lines.
Executive profile
Leading with clarity when complexity is highest.
An international executive with a record of strengthening operational performance, asset returns and organisational capability across industrial services and logistics.
I build stronger businesses by connecting strategy to the operating system beneath it: people, commercial discipline, assets, process and accountability.
My career has been shaped in distributed, asset-intensive environments where performance depends on hundreds of daily decisions being made well. I have led businesses, P&Ls and international functions across the UK, Europe, Latin America, the Middle East, Africa and Asia, working with frontline teams, executive leadership and boards.
I am most effective in situations that demand both pace and control: transformation, growth, operational recovery, capital discipline and the integration of complex regional operations. The objective is not change for its own sake—it is a business that performs better and keeps performing.
Core capabilities
A practical leadership system.
Transformation
Turning strategic intent into practical operating rhythm, structure and results.
Asset productivity
Improving returns through disciplined deployment, utilisation and capital allocation.
Cross-border leadership
Aligning global standards with the realities of local markets and teams.
Brand Access Solutions by BrandSafway2024–Present
Regional Vice President, Europe & Managing Director, UK
Executive P&L responsibility for a major access and industrial services business, with accountability across 24 UK P&Ls spanning growth, EBITDA, cash, commercial performance, operations, people and assets.
BrandSafway International2021–2023
Vice President, Global Asset Management — InternationalInternational rental fleet & capital assets
Led the strategy, deployment, utilisation and returns for BrandSafway's approximately $1.3bn international rental asset fleet, with responsibility for a $244m capital programme across 34 P&Ls in the Global Asset Management remit, spanning Europe, Latin America, the Middle East, Africa and Asia.
BrandSafway International2012–2021
Regional Operations Director
Leadership of more than 500 employees across seven countries and fourteen locations in the Middle East, Africa and Southeast Asia, improving service, control, working capital and productivity.
Jassim · Abudawood · Al-FuttaimEarlier career
General management & logistics leadership
General Manager at Jassim Transport & Stevedoring in Kuwait, following logistics and supply chain leadership with Abudawood, Al-Futtaim Logistics, P&O Nedlloyd and TNT Air Cargo across Saudi Arabia, the UAE and international markets.
Education & credentials
Commercial judgement grounded in operational depth.
- MSc Operations & Supply Chain Management
- MSc International Accounting & Finance
- Oxford Executive Leadership Programme
- MCIPS · FCLIT · Six Sigma Green Belt
Verified professional references